What Is SEO (Search Engine Optimization)? Why Is SEO Important?

What Is SEO (Search Engine Optimization)?

Search engine optimisation, or SEO, is a collection of procedures intended to enhance the visibility and placement of web sites in natural search results. A vey good SEO plan is necessary for increasing the quality and quantity of visitors to the website because organic search is known to be one of the most popular methods for people to find and access online information. Simply said, SEO refers to the process of enhancing your website so that it will be more visible in search engines like Google, Microsoft Bing, and others.

Why Is SEO Important?

Undoubtedly a hundred times over, the significance of Search Engine Optimisation (SEO) as a digital marketing strategy has been emphasised.But are you actually familiar with SEO? Even if you know the basics of what it comprises, you might not fully comprehend this intricate and complicated process.

Understanding SEO's many different components and how they work together is crucial to understanding why SEO is so important.Or, to put it another way, SEO is essential because it increases the visibility of your website, which increases traffic and the likelihood that people will convert to paying customers. Examine the SEO tools at your disposal for the greatest positioning.

Additionally, SEO (Search Engine Optimization) is crucial because of how competitive and packed with PPC advertisements and search functionality the search engine results pages (or SERPs) are. These SERP attributes are:

• Knowledge panels.
• Featured experts.
• Maps.
• Images. 
• Videos.
• Top articles(news).
• People Also Ask.
• Carousels.

SEO is essential for brands and companies for another reason: unlike other marketing channels, effective SEO work is long-lasting. The traffic stops when a funded campaign does. Social media traffic is, at best, unpredictable and a small portion of what it formerly was.

Integral marketing, in which every aspect of your company's operations is significant, is built on SEO. When you know what your users desire, you may put that information into practise throughout your:

• Campaigns (paid and organic).
• Website content.
• Social media properties.

To reach important business objectives (such as conversions, visitors, and sales), you need to use a channel like SEO. Additionally, it fosters trust since highly ranked websites are often seen as authoritative or reliable, two qualities that Google values and rewards with higher results.

Types Of SEO

There are three types of SEO:

• Technical SEO - 
• On-page SEO
• Off-page SEO